BCS 2012 Logo Design
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The BCS National Championship Game, or BCS National Championship, is the final bowl game of the annual Bowl Championship Series (BCS) and is intended by the organizers of the BCS to determine the U.S. national champion of the NCAA Division I Football Bowl Subdivision.The participants are the two highest-ranked teams in the BCS standings at the end of the regular college football season, currently determined by averaging the results of the final weekly USA Today Coaches' Poll, Harris Interactive Poll of media, former players and coaches, and the average of six participating computer rankings. It is sort of the Super Bowl of the college football season (but no really) and I am sure such statements will spark furious debates. The Bowl Championship Series (BCS) logo for the 2012 Allstate BCS National Championship Game is shown along side. |
The logos typically maintain a few common elements
- The top of the logo appears to have the name of the primary sponsr which in this case is Allstate Insurance company
- Its the followed by the "BCS National Championship" With BCS representing the Bowl Championship Series
- It then has the location of the game, which in this case was New Orleans
- It has the year of the game, 2012
- The final touch to the logo appears to be a football related or local element which in this case appears to be a trophy of some kind
If you look at past years logos, you will see the same common theme. Variations include local elements (such as the New Orleans Saints logo in 2008 or the palm trees in South Florida) and colors (Orange and Green for South Florida). Seems like the BCS has found a theme that works and they are sticking by it. Unlike the new Super Bowl logos, which also follow a common theme but is extremely dull, the BCS logo is slightly better in the freedom it enjoys.
This year's championship game is scheduled to be played on Monday, Jan. 9, at the Louisiana Superdome. The game is between #1 ranked Louisana State University and #2 ranked Alabama.
Life OK Channel Logo - Design and History
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Life OK is an Indian cable and satellite television channel, owned by STAR TV.The channel replaced STAR Network's youth-oriented channel, STAR One. The channel was launched on December 18, 2011. Life OK TV Channel is introduced as General Hindi Entertainment Channel for Hindi TV serials and Shows. Life Ok is promoted by Madhuri Dixit. She became the narrator of the Channel. The logo of the channel is fairly interesting. It takes the letters 'O' and 'K' from OK and adjusts them to look like a stick figure that shows its arms wide open. I suppose its meant to represent that its a channel for everyone. The face and the font is in a bright pink color while the body looks like a mild orange. I am not sure why this re-branding was done because it breaks away its relationship with the Star Network. The stick figure logo could probably be used for some animation. The pink letters are also too bright in my opinion. Very ordinary logo and very ordinary name. I would never have thought this is a name of a TV channel by looking at the logo. |
World Diabetes Day Logo Design
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Diabetes is a group of metabolic diseases in which a person has high blood sugar, either because the body does not produce enough insulin, or because cells do not respond to the insulin that is produced. There are an estimated 336 million people living with this disease in 2011 and expected to grow to about 552 million by the end of 2030. In 2006, the UN declared November 14th as World Diabetes Day and the blue circle logo was adopted as the official logo. |
If you are at risk for diabetes, based on genetics or other reasons, go and test yourself or at least take the Diabetes Risk Test online.
Also check out the Diabetes America logo.
World Series 2011 Logo Design
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The World Series is the annual championship series of Major League Baseball, played between the American League and National League champions since 1903. The winner of the World Series championship is determined through a best-of-seven playoff and awarded the Commissioner's Trophy. The 2011 World Series will be the 107th edition of Major League Baseball's championship series. The best-of-seven playoff will be played between the American League champions and the National League champions. The 2011 World Series will begin on October 19. |
Every year, the World Series logo changes based on a theme of some sort. The 2011 World Series logo is based on the Fall season theme. The World Series logo shows leaves on either side of the logo in their brown fall colors. It appears that leaves are different on either side of the logo. The one of the left, looks like the Canadian Maple leaf while the other side has a different leaf (not sure what leaf). The MLB comprises of teams from both countries so its likely the logo reflects that. The World Series, also referred to as the Fall Classic, is in the logo for the first time.
The logo is pretty and deviates from many previous World Series logos that focus on baseball themes like the diamond, the bats and balls. The 2011 logo uses a predominantly Fall theme which is a first. My only gripe against this logo is that the colors are rather dull. Fall in many parts of the US has such wonderful, bright and spectacular colors and the logo does no justice to that. This logo looks so old and faded that I am not tempted to buy any memorabilia should my team, the Texas Rangers, make it to the World Series (they are up 2-0 in the ALCS) as I write this.
Unlike the NFL, where the location of the Super Bowl is determined 3 years in advance, the World Series is played at the grounds of the two finalists so its hard to incorporate those aspects.
You can find a collection of all the previous World Series logos here.
Apple Logo Design and History
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Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
The Apple logo is pretty simple, its an Apple that has had a bite taken from it. The original logo has the colors of the rainbow but over time the logo has become very simple and is a simple white (or grey) apple with a bite on a black background. The colorful logo was designed by Rob Janoff. However, the logo does have some interesting stories (perhaps true, perhaps) that make it more intriguing. The three most popular beliefs are that it was inspired by Alan Turing, Issac Newton and the Bible. |
One of the popular stories behind the logo is based on Alan Turing's death. Alan Turing, widely considered to be the father of computer science and the computer died from cyanide poisoning while he was in jail. In 1954, Turing's cleaner found him dead; he had died the previous day. A post-mortem examination established that the cause of death was cyanide poisoning. When his body was discovered an apple lay half-eaten beside his bed, and although the apple was not tested for cyanide, it is speculated that this was the means by which a fatal dose was delivered. The Apple logo also has bite and some believe that the Apple logo was a dedication to Alan Turing.
The other story relates to Issac Newton who was inspired to formulate his theory of gravitation by watching an apple falling from a tree. The Biblical reference is that the apple was the fruit from the tree of knowledge.
So which story is true? Based on an article at the Apple Museum, it would appear that the reference to the Bible has probably the most credence. The article states the following "The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowledge (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology."
With the popularity of the Apple line of products, the Apple logo is ubiquitous.
Seattle's Best Coffee Logo - Design and History
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Seattle's Best Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington. It is also owned by Starbucks, which purchased the company in 2003. Seattle's Best Coffee has retail stores and in grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found within many other businesses and college campuses, including JC Penney Department Stores and Subway Restaurants.
In 2011, Seattle's Best wanted to expand the reach of the brand and sell it in convenience stores, drive-through kiosks, coffee carts, vending machines and mobile trucks. The company has already reached deals to sell Seattle's Best at Burger King and Subway restaurants and at AMC Entertainment Inc. movie theaters. Along with this new push, they also introduced a new logo which was strikingly different from the previous logo and a new tag line "Great Coffee everywhere"
The logo is radically different from the previous logo which has a more bold Red color with bigger fonts and a hint of golden-brown which probably gave it some feeling that it was related to coffee (perhaps its my imagination). The new logo is terribly simple, even to the point where it looks like the logo of a generic store brand. The font is also very generic and does not stick in my head. Even the coffee mug and the drop of coffee do not evoke any coffee thoughts, perhaps a handle to the mug may have helped. Some bloggers have even suggested that the logo could be a used by a blood bank. The old logo has been around for about 40 years and is definitely bolder and more vibrant than the new one.
I remember walking into Borders and the old logo is so large and looming that you cannot miss it. I personally don't think the new logo will look so attractive in stores. If the aim is to tell consumers that they are a simpler, cheaper more accessible brand, then perhaps the simplicity will work, only time will tell. Gap Inc tried to launch a simpler logo and was met with such a backlash that they had to revert to the old logo in a few days. Its a bold move and they have stuck with it, lets see what happens.
The logo was designed by a Seattle based company called Creature.
Pro Bowl Logos Article Count: 2
Cricket Logos Article Count: 3
Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos, please send me the information.
Internet Company Logos Article Count: 5
The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.
Open Source Logos Article Count: 2
The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note.
MLB Logos Article Count: 3
This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States. If you have any information about the history of some these logos, please contact me.
Sports Logos Article Count: 7
This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.
Political Logos Article Count: 1
Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.
Medical Logos Article Count: 2
Olympics Logos Article Count: 5
The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.
Organization Logos Article Count: 1
Basketball Logos Article Count: 2
Coffee Logos Article Count: 3
Museum Logos Article Count: 1
Corporate Logos Article Count: 1
This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.
Consumer Brand Logos Article Count: 2
The Logo Graveyard Article Count: 2
Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.
Retail Logos Article Count: 3
Movie Studio Logos Article Count: 1
Technology Logos Article Count: 10
Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.
NFL Logos Article Count: 21
NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.
Logo Parodies Article Count: 79
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Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos. A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful. Please let me know if you have any more such parodies and I will add them to the collection. If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy! |
Worlds Best Brands and Logos Article Count: 26
What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands. You can select from one of the categories below.
According a 2007 Business Week survey, the top 10 brands are listed below
1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz
Please visit the main History of Logos page to see the history of over 150 logos.
Miscellaneous Logos - Design and History Article Count: 9
The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.
NBA Logos - Design and History Article Count: 33
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I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. " I hope you find this section of the site entertaining. If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo page. |
Beer Logos Article Count: 1
Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.
Restaurant Logos Article Count: 7
People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.
Bank Logos Article Count: 1
Cable and TV Logos Article Count: 1
Clothing Logos Article Count: 2
Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.
Rock Band Logos Article Count: 1
India Logos Article Count: 10
Football Logos Article Count: 8
Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL. If you have any information about the history of some these logos, please contact me.
Major League Soccer - MLS
National Football League - NFL
Non Profit Organization Logos Article Count: 4
A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.
Information Technology (IT) Logos - Design and History Article Count: 5
I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.
Travel Logos Article Count: 42
Hotel Logos Article Count: 2
This section contains details of the design and history of some of the popular hotel logos. If you have any information about the history of some these logos, please contact me.
Airport Logos Article Count: 1
More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.
Online Travel Agency Logos Article Count: 1
Car Rental Company Logos Article Count: 1
Car Logos - Design and History Article Count: 28
Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as the Toyota Logo and the Ford logo. I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note.Â
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Airline Logos Article Count: 8
There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos. I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.
Monument Logos Article Count: 1
A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.