Logos and more

Apple Logo - Design and History

    Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

The Apple logo is pretty simple, its an Apple that has had a bite taken from it. The original logo has the colors of the rainbow but over time the logo has become very simple and is a simple white (or grey) apple with a bite on a black background. The colorful logo was designed by Rob Janoff.

However, the logo does have some interesting stories (perhaps true, perhaps) that make it more intriguing. The three most popular beliefs are that it was inspired by Alan Turing, Issac Newton and the Bible.

One of the popular stories behind the logo is based on Alan Turing's death. Alan Turing, widely considered to be the father of computer science and the computer died from cyanide poisoning while he was in jail. In 1954, Turing's cleaner found him dead; he had died the previous day. A post-mortem examination established that the cause of death was cyanide poisoning. When his body was discovered an apple lay half-eaten beside his bed, and although the apple was not tested for cyanide, it is speculated that this was the means by which a fatal dose was delivered. The Apple logo also has bite and some believe that the Apple logo was a dedication to Alan Turing.

The other story relates to Issac Newton who was inspired to formulate his theory of gravitation by watching an apple falling from a tree. The Biblical reference is that the apple was the fruit from the tree of knowledge.

So which story is true? Based on an article at the Apple Museum, it would appear that the reference to the Bible has probably the most credence. The article states the following "The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowledge (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology."

With the popularity of the Apple line of products, the Apple logo is ubiquitous.


The logo on this page is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

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Sun Microsystems Logo - Design and History

 ImageSun Microsystems (Sun Microsystems, Inc.) is a computer, computer component designer, and software manufacturer founded in 1982 and headquartered in Santa Clara, California. Sun Microsystem's Solaris operating systems and their servers are well renowned.  

Sun's logo, features four interleaved copies of the word sun, was designed by professor Vaughan Pratt, of Stanford University. The initial version of the logo had the sides
oriented horizontally and vertically, but it was subsequently redesigned so as to appear to stand on one corner.

Read more: Sun Microsystems Logo - Design and History

IBM Logo - Design and History

The IBM logo is another logo that is easily identied, especially by anyone in the computer industry. IBM, has been known as "Big Blue" and they have simplified their logo over the years, and their name. What started as International Business Machines is now just "IBM" and the color blue has been a signature in their unifying campaign as they have moved to become an IT services company.

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MindTree Logo - Design and History

MindTree Consulting is a IT services company from Bangalore. MindTree's logo is a very eye-catching logo due its use of vibrant colors Red, Yellow and Blue. MindTree's visual identity demonstrates the organization's DNA - Imagination, Action and Joy. The upward blue stroke signifies limitless Imagination. The red background symbolises Action, while the yellow dots are the bubbles of Joy. Our identity was designed by Chetan, a student of the Spastics Society of Karnataka. Chetan has learned not to let cerebral palsy hold back his brilliant, creative mind.

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Cisco Logo - Design and History

Cisco Systems is the world leader in manufacturing of Network related equipment. The name "Cisco" is not an acronym, but an abbreviation of San Francisco. According to John Morgridge, employee 34 and the company's first president, the founders hit on the name and logo while driving to Sacramento to register the company -- they saw the Golden Gate Bridge framed in the sunlight.

Read more: Cisco Logo - Design and History