Logos and more

Carfax Logo - Design

Carfax Logo - Design

Carfax, Inc. is a commercial web-based service that supplies vehicle history reports to individuals and businesses on used cars and light trucks for the American and Canadian marketplaces. Its one of the best ways to determine the history of a car before purchasing a used-car. Recently, I have been seeing Carfax ads on the television and I found the logo to be very simple and effective. The logo is a simple arrangement of the letter C A R F A X in the form on an odometer with the X shown half-way down.

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Amazon.com Logo - Design and History

Image  Amazon.com is a pioneer in the online retailing business. The company was founded by Jeff Bezos in 1994 and began as an online book store. However today Amazon sells anything and everything under the sun including CDS, DVD, Baby Products, Furniture, electronics, clothes etc. You could say that they sell everything from "A to Z".

The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.

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Papyrus Logo - Design and History

Papyrus Logo 

Papyrus is a company in the US that sells products such as greeting cards, paper, bags, note cards, journals etc. Payprus stores can be found in quite a few malls in the United States. They have about 150 stores at this point. I purchase greetings from this store once in a while and they have a small note with every card telling the reason they chose to use the Hummingbird in their logo.

The note says 

"Legends say that hummingbirds float free of time, carrying our hopes for love, joy and celebration.  Hummingbirds open our eyes to the wonder of the world and inspire us to open our hearts to loved ones and friends.  Like a hummingbird, we aspire to hover and to savor each moment as it passes, embrace all that life has to offer and to celebrate the joy of everyday.  The hummingbird€™s delicate grace reminds us that life is rich, beauty is everywhere, every personal connection has meaning and that laughter is life€™s sweetest creation. "

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Arm and Hammer Logo - Design and History


Arm & Hammer is a registered trademark of Church and Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer. Originally associated only with baking soda, beginning in the 1970s the company began to expand the brand to other products using baking soda as a deodorizing ingredient, including: toothpaste, laundry detergent, underarm deodorant, and cat litter. The Arm & Hammer brand is one of the longest-running and most recognized U.S. trademarks.

The Arm & Hammer logo dates back to the 1860s. James A. Church ran a spice business known as Vulcan Spice Mills. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking.

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The First Years Logo


Being a parent, I was intrigued by the logo of the baby and child products company "The First Years". I see their products in the stores all the time. Their logo represents the three stages of a babies life to which the company's products dedicate themselves. The laying down baby is a newborn, the sitting up baby is an infant and the standing baby a toddler. 

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