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Zee TV is an India-based satellite television channel owned by Zee Entertainment Enterprises based in Mumbai, Maharashtra, which broadcasts various programmes in Hindi and other regional languages of India. Broadcasting is also present in various nations of South Asia, Europe, the Middle East, Africa, East Asia, Australasia and North America. It is a part of the Essel Group.

In June 2011, Zee TV unvelied a more stylish and contemporary logo shown above. The new logo of Zee TV is designed in an aqua blue color, featuring a stylish font. The design of the new logo of Zee with its upward flourish represents the upward movement of desires and wishes. The aqua blue color of the Zee TV new logo bring in modernity and freshness to the brand. The new logo of Zee tv has been developed by the Zee in-house team.

According to MD & CEO Punit Goenka, "The unshackling of the 'Z' from the box symbolizes the modern woman's zest for life and the confidence she possesses to step out into the world, beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope, depicting a more dynamic and spirited outlook. The rainbow of hope is an important element of the new packaging. It is colorful, ethereal and symbolically emphasizes the promise of 'Umeed Se Saje Zindagi'" said ZEEL managing director and chief executive officer Punit Goenka.