Logos and more

Mercedes Benz Logo - Design and History

Mercedes Benz Logo

The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder's two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.

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Hyundai Logo - Design and History

Hyundai Logo

The Hyundai Motor Company (HMC) is a South Korean company manufacturing automobiles. Their automobiles are available in many countries around the globe. In 2003 it was South Korea's largest car maker and the world's seventh largest car maker.Its slogan is "Drive your way". Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors

The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai). It is also supposed to be symbolic of the company's desire to expand. The ovaloid shape indicates the company's global expansion and the slanted, stylized 'H' is symbolic of two people (specifically the company and customer) shaking hands.

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Kia Logo - Design and History

Kia Logo

The Kia logos is very simplistic, consisting of the letters K I and A in white with a Red background. The A however is designed differently and is missing the horizontal bar in between. I am not sure if it was done to give it an East Asian touch.

Kia Motors Company is a South Korean automobile manufacturer. Kia was founded in 1944
as as a bicycle parts maker and now produces passenger cars, vans and cargo trucks. Kia produced the old Mazda brand cars. In October 1998, Hyundai was named the winning bidder for 51 percent of the parent company, Kia Motors Corp. The word Kia has origins in the Chinese language with the first syllable, ki, meaning to "arise or come up out of." The second part of the word, a, refers to Asia. So when you put it all together, Kia means to "arise or come up out of Asia."  Its slogan is "The Power to Surprise".

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Mitsubishi Logo - Design and History

Mitsubishi Logo

The Mitsubishi Group is a Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy.The Mitsubishi group of companies form a loose entity, the Mitsubishi Keiretsu, which is often referenced in US and Japanese media and official reports; in general these companies all descend from the zaibatsu of the same name.

The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

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Dodge Logo - Design and History

Dodge Ram Logo

Dodge is a brand name of automobiles and light to heavy-duty trucks. From 1914 to 1927, the company was named the Dodge Brothers Motor Vehicle Company. the Chrysler Corporation acquired the Dodge company in 1928. In 1998, Dodge along with all other Chrysler subsidaries, merged with Daimler-Benz.  

The Dodge Ram logo represents what is says, the Ram with its large horns. The Dodge Ram logo was designed by Avard T Fairbanks. There is a long interesting story behind how the logo was created.  When Avard was asked by the to design the hood ornament for the Dodge cars, he spent several days at the office working on logos that had to do with animals. The story on how the ram was selected is described below.

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