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Brooklyn Nets Logo - Design and History


Brooklyn Nets Logo - Design and History


The Brooklyn Nets are a professional basketball team based in the New York City borough of Brooklyn. They are members of the Atlantic Division of the Eastern Conference in the NBA. The team is one of two NBA franchises playing in New York City, along with the New York Knicks. Popular rapper and businessman Jay-Z is also a part owner of the Brooklyn Nets.

The Brooklyn Nets were called the New Jersey Nets until the end of the 2011-2012 NBA season after which they were relocated to Brooklyn, NY. In May 2012, the Nets unveiled two logos for their organization, a primary and a secondary logo. The new primary logo retains the shield from its New Jersey Nets logo but adds the 'B' for Brooklyn. The basketball has been on every logo of the franchise since 1967 when they were called the New Jersey Americans. This logo continues that traditional as well. Brooklyn is also displayed prominently at the bottom to round out the design of the primary logo.

The secondary logo, takes off from the primary logo by retaining the basketball and  the B, but "Brooklyn" and "New York" surround the ball.

The logos have been designed by Jay Z and will have a black-and-white color scheme, which apparently pays homage to the old New York subway signage system.

Overall, the approach taken by the Brooklyn Nets is quite different because they have gone with a Black and White theme which make make it hard to put the logo on certain colors. However the Black and White combination can also be used quite effectively due to its striking contrast. No NBA team has B/W uniforms but many soccer teams use B/W uniforms and they look sharp. Time will tell how the logo will be received. Hopefully, the Brooklyn Nets will have more success than the NJ Nets.

The logo depicted on this page is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

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