Technology Logos
Olympus Logo - Design and History
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Olympus is one of the leading manufacturers of cameras and related products in the world. Ever wondered how the logo for the company originated and what is stood for. Lets start with the name of the company. The company's original name was Takachiho Seisakusho. In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. |
The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.
2001 - Current
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1970 This logo, used from 1970 to 2000, was designed to give impressions of quality and sophistication. |
1921 The Olympus brand was introduced in February 1921. This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also sported this logo. The "OLYMPUS TOKYO" logo is still in use today. |
The content was sourced from the Olympus website at http://www.olympus-global.com/en/corc/history/about/logo.cfm
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