SuperBowl XLV 2011 Logo Design


SuperBowl XLV 2011 Logo Design
Super Bowl XLV will be the 45th annual edition of the Super Bowl in American football, and the 41st annual championship game of the modern-era National Football League (NFL). The game, to be played on February 6, 2011, will pit the champions of the AFC and the NFC and will be held at Cowboys Stadium in Arlington, Texas. This will be the first time that the Super Bowl will be held in the Dallas Fort Worth area (my home town and host to many more Super Bowls we hope) and the fifth time the same city hosting the Super Bowl also hosted a World Series game the preceding autumn.

The Super Bowl logos underwent a major change this year and some new rules were introduced to standardize the Super Bowl logos. Starting with the 2011 Super Bowl, the theme of the logo will basically remain the same. The only differences from year to year are the stadium backdrop and the Roman numerals for the game. For this Superbowl, it means the logo displays the Cowboys Stadium in the background with the Vince Lombardi Trophy sitting on top of the Roman numerals for the game. The Super Bowl XLV logo was unveiled for the 2011 game at Cowboys Stadium in Feb 2010. NFL officials looked at eight designs before recently finalizing their choice.


I am personally not thrilled with this decision by the NFL. If you look at the Super Bowl logos from the past you can see they each had a unique style that represented various aspects of the region, the country, the game etc. Some logos were really well designed and some were cheesy, but that was the fun of it. Going forward, all the logos are going to the equally standardized (read Boring!!!)


See all the SuperBowl Logos here.

See the SuperBowl XLII Logo and the SuperBowl XLI Logo.


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