Google Adsense Tips
Adsense Tip 3 - Left Nav vs Right Nav
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- Parent Category: Google Tips
- Category: Google Adsense Tips
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If you look at most of the sites, they usually have a left navigation, center content section and a right navigation area. My site is structured that way and I have experimented with ads on both the left navigation and also the right navigation to see if there was any difference in the click-through rates. Based on a few experiments, I have come to the conclusion that the ads in my left navigation performed a lot better than the ads on the right. I don't know the reasons why but there was a 2-3 time improvement in the click-through rate.
Maybe its because English language sites are organized left to right and users may tend to focus their eyes on the left part of the screen rather than the right.