Logos and more

Lamborghini Logo - Design and History

Lamborghini Logo

Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.

The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).

Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.

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Jaguar Logo - Design and History

Jaguar Logo

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley,  and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.  

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguart is possibly built to represent the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.

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Saab Logo - Design and History

Saab Logo

Saab is a line of automobiles manufactured by Saab Automobile AB, and is currently a wholly-owned subsidiary of the General Motors Corporation. Originally, Saab AB was an aviation and defense company based in Sweden and founded in 1937 in Trollhattan. Its name was an acronym for "Svenska Aeroplan Aktiebolaget" (translates to Swedish Aeroplane Limited), thus written as "SAAB". In 1939 Saab merged with the Linköping, based ASJA and the headquarters moved to Linköping. During changes in company ownership in the 1990s, the company name became Saab AB.

The logo of this SAAB depicts a mythological bird which is also used on the official coat of arms of the Count von Skane. The symbol was used as the symbol for the Swedish province Skane, where the SAAB company was formed.

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Peugot Logo - Design and History

Peugot Logo

The Peugot lion logo is a strong visual brand for the Peugot car. The first lion is designed for marking saw blades and steel products. It symbolizes the three qualities of Peugeot saw blades: the toughness of the teeth, the flexibility of the blade, and the speed of the cut. In 1850 the lion image appeared for the first time on the 'Peugeot Bros' arrow. Initially put on saw blades, this logo was registered in 1858, and for many years would mark the tools manufactured by the brand.  

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Acura Logo - Design and History

Acura Logo

Acura is a brand name used by Honda in the US, Canada, Mexico, and Hong Kong since March 1986 to market luxury automobiles. The logo design is an “A” for Acura logo that is formed by combining a molded “H” from Honda with the appearance of engineering calipers.

Acura is largely credited with creating or being the first to tap into a market for luxury Japanese cars outside Japan. Before Acura, automobiles from Japan were primarily economical and were seen as reliable above all else. Other Japanese luxury brands (Lexus and Infiniti) sprang up in North America shortly after Acura's initial introduction of the Legend and later the Integra - two vehicle names the company no longer uses.

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