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Mitsubishi Logo - Design and History

Mitsubishi Logo

The Mitsubishi Group is a Japanese conglomerate consisting of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy.The Mitsubishi group of companies form a loose entity, the Mitsubishi Keiretsu, which is often referenced in US and Japanese media and official reports; in general these companies all descend from the zaibatsu of the same name.

The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

There are also some alternate interpretations of the logo

The logo for this successful worldwide Japanese automobile manufacturer is made up of three points that symbolise trust, integrity and openness. The logo is based on the merger of two age-old Japanese dynasties who used a coat of arms with three similar diamond patterns.
Source: Unknown

Mitsubishi built its first car in 1917. The company itself goes back to 1870, when it built its first ships - the three diamonds represent a ship's propellers.
Source: (Text taken from CAR magazine, July 1999. Written by Martin Buckley.)

Sources: http://en.wikipedia.org/wiki/Mitsubishi

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