Rediffmail-Chotte Se Break ke baad
My wife uses Rediffmail, the mail offering from Rediff.com. I was quite surprised and shocked to see the number of hoops she has to go through get to her email. The moment she hits the home page, there is a pop-up ad that is presented. Fortunately, the popup blocker did its job, but the browser pauses and hangs while that event is handled. The days of the pop-up are long lon and I am surprised such a big site still resorts to such underhanded gimmicks.
Even if you manage to avoid the pop-up, there is another annoying blow-up ad that expands to occupy most of the screen. If you carefully manage to avoid it and hit the close button, you can sign in. Once you sign in, there are more ads waiting for you before you proceed to read your emails.
Rediff.com is one of India's leading portals and is also a publicly traded company. I wonder how much revenue they take in because people inadvertantly click these ads. A lot of techno-savvy users probably manage to avoid it, but I think a lot of the average users do click on it. I think this is a shameful tactic. With some many ads before getting to the actual email, I am tempted to say "Rediffmail dekhiye - Ek chotte se break ke baad".
Mastercard Worldwide Logo - Design and History
 | The Mastercard logo is one of the most famous logos in the world. You can probably go to any corner of the world and find a Mastercard logo pasted on the door of many busineses. Mastercard Worldwide is the new name of the organization that was originally called Mastercard International. In 2006, it had an IPO on the NYSE and since then have also unvieled a new logo. The new logo is very similar to the old logo that is so popular. The noticable change is that the circles have been blurred. |
According to the organization, this is their interpretation of the new logo -
"The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company's unique, three-tiered business model as a franchisor, processor and advisor."
Adwords Tip #1 - Don't advertise keywords for which you have a top 5 position
I have seen this time and time again where advertisers spend money advertising keywords that get them the number one ranking in Google. If a specific keyword (e.g your company name) gets you the top position in Google, then it would be a waste of money advertising for that keyword. I have seen tons and tons of companies seemingly wasting their ad budgets on this. Look at some of the examples below.
Read more: Adwords Tip #1 - Don't advertise keywords for which you have a top 5 position
SuperBowl XLI Logo Design
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With SuperBowl XLI right around the corner, I thought it would be apt to look at the various SuperBowl logos. The SupwerBowl is the championship game in the NFL and is played between the winner of the National Football Conference (NFC) and the American Football Conference (AFC). The SuperBowl is probably the most watched television event in the United States. |
The SuperBowl logo varies each year and typically has something in it to represent the city where the game is being played. SuperBowl XXI and XXVII were played at the Rose Bowl in Pasadena and so have a touch of rose in the logo.
The Super Bowl XLI logo features the colors orange to represent the sun and blue for the ocean. The "I" in the Roman numeral "XLI" was drawn to resemble a pylon placed at each corner of an end zone because "the goal is to get to the game." This year's logo has the same shade of orange as the logo of the host city's home team, the Miami Dolphins.
See all the SuperBowl Logos here.
Air India Logo - Design and History
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After the formation of Air India International in 1948, four Lockheed Constellations were ordered to commence international operations. The management began casting about for a symbol that would denote speed and simultaneously have universal appeal. Sagittarius, the archer, is the ninth sign of the Zodiac. The Greeks represented this constellation in the act of shooting an arrow. As it symbolises movement and speed, the Centaur, a stylised version of Sagittarius, was selected as Air India's logo. The Centaur is symbolic of the airline and stands out as a distinct and sole representative of the standards Air India has set for itself. |
Olympus Logo - Design and History
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Olympus is one of the leading manufacturers of cameras and related products in the world. Ever wondered how the logo for the company originated and what is stood for. Lets start with the name of the company. The company's original name was Takachiho Seisakusho. In Japanese mythology, it is said that eight million gods and goddesses live in Takamagahara, the peak of Mt.Takachiho. |
The name "Olympus" was selected as the trademark because Mt.Olympus, like Mt.Takachiho, was the home of gods and goddesses. This trademark is also imbued with the aspiration of Olympus to illuminate the world with its optical devices, just like Takamagahara brought light to the world.
Takachiho Seisakusho was renamed Takachiho Optical Co., Ltd. in 1942 when optical products became the mainstay of the company. In 1947, the name was changed again to Olympus Optical Co., Ltd. in an attempt to enhance its corporate image.
In Greek mythology, Mt.Olympus is the home of the twelve supreme gods and goddesses. Olympus was named after this mountain to reflect its strong aspiration to create high quality, world famous products.