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Euro 2008 Logo Design

Euro 2008 Logo

With the UEFA Euro 2008 football tournament in full swing, I thought I would explore the
Euro 2008 logo. The 2008 UEFA European Football Championship, commonly referred to as Euro
2008, is the 13th UEFA European Football Championship, a quadrennial football tournament for
European nations. The tournament, which is being hosted by Austria and Switzerland, began on
7 June 2008 and is scheduled to conclude with the final at Ernst Happel Stadion in Vienna on
29 June 2008.

The logo has the following distinct components

Mountains - Both Austria and Switzerland are famous for their beautiful mountains. The mountains surround the soccer ball and form a large part of the logo. The mountains are in ed which is one of the primary colors in the flags of both countries. The mountains also have a nice delicate shadow as well.

Football - The football has various shades of green in it and is representative of the green mountains of the Alps.

Typography - The text on the logo has representation for the two host countries Austria and Switzerland. The red color also represents the colors of the two countries. The name of the competition Euro 2008 and the name of association that controls all football in Europe, UEFA. UEFA's logo is on the top of a circle, similar to the actual UEFA logo.

The official Euro 2008 logo was unveiled on 7 June 2005 exactly three years before the opening match. The design was created by the London-based design consultancy English &Pockett. The logo brings to mind Austria and Switzerland's common Alpine mountain sceneryand the red and white colors found in both nations' national flags.

I personally was not too thrilled about the logo. I think it captures the essence of the two countries and of the sport but I feel it does not represent the quick nature of the game.

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