World Famous Logos
Mercedes Benz Logo Design and History
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- Parent Category: History of Logos
- Category: Worlds Best Brands and Logos
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The Mercedes-Benz logo is one of the most famous brands in the wor;d. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer. |
When the patented name "Mercedes" was registered in September 1902 Daimler Motoren Gesellschaft had a successful brand name but still lacked a characteristic trademark. Then Paul and Adolf Daimler - the company founder€™s two sons, and now in charge of the business - remembered that their father had once used a star as a symbol.
The image below shows the evolution of the star over the years
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Source: The Origin of the Star
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