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Brussels Airlines Logo - Design and History


Brussels Airlines is a Belgian airline based at Brussels Airport. It operates to over 50 destinations in 20 European countries, as well as long-haul flights to East, Central and West Africa. Brussels Airlines was created following the merger of SN Brussels Airlines (SNBA) and Virgin Express.

The logo the letter b in lower case, made up of a series of red elipses.

  •   The "b" in a contemporary design style, symbolises both Brussels and Belgium.
  •   In graphic terms, the "b" is made up of a series of ellipses that represent the extended network of the airline, as well as the ground lights on an airport runway.
  •    The blue is a reminder of the values that are carried forward from SN Brussels Airlines while the red recalls the "low cost" colours of Virgin Express. In the airline sector, blue is generally reassuring and reliable while red is youthful and dynamic.  

Most planes have an altered 'b' logo after superstitious travellers complained about the thirteen dots bringing bad luck. The logo now contains fourteen dots.

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Sources: http://en.wikipedia.org/wiki/Brussels_Airlines