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Logos and more

Jeep Logo - Design and History

Jeep Logo

The Jeep logo as it stands currently represents the front of the vehicle. It consists of two circles representing the headlights and vertical bars representing the grill in the front of the car. The word Jeep runs on top of the logo. 

Jeep started out as a military vehicle and was later considered a Willys-Overland model, so it didn't really originally have a logo unless you count the word "Jeep" in parentheses, which appeared in the same typeface from civilian introduction in 1946 well into the 1960s. Probably the closest thing to a Jeep logo appeared in 1963 in the center of Wagoneer and Gladiator hubcaps and steering wheels. This was the same time Kaiser dropped the Willys name, changing the division name from Willys Motors to Kaiser Jeep Corporation and establishing Jeep as a stand-alone brand name. This emblem was a circle (in some illustrations looking vaguely like a stylized dendition of a Warn locking hub) with two gold quarters, two red quarters, and the "Jeep" name across the middle. After AMC's purchase of Jeep in 1971, the gold was replaced by blue.

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Toyota Logo - Design and History

Toyota Logo

I own a Toyota Camry and never gave much thought to what the logo meant. From far it looked like a T to me, which stood for Toyota. While doing the research for this logo, I found out that it is actually three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

I finally found the official explaination from Toyota, thanks to JoAnn Paules 

The current Toyota Mark consists of three ovals: the two perpendicular center ovals represent a relationship of mutual trust between the customer and Toyota.  These ovals combine to symbolize the letter "T" for Toyota.  The space in the background implies a global expansion of Toyota's technology and unlimited potential for the future.


http://www.toyota.co.jp/en/vision/traditions/nov_dec_04.html

One website even described it as a cowboy with a big hat. :-)

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Citreon Logo - Design and History

Citreon Logo

The Citroen logo looks like something you might see on an American cartoon soldier - two inverted Vs. Andre Citroen - imagine one of those old black and white photographs with an ancient man in a white beard - started in the motor trade by building gear wheels before branching out into the motorcar, and the twin chevrons << are meant to represent gear teeth in honour of the old engineer's early fettlings

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Fiat Logo - Design and History

Fiat Logo

The FIAT name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin), founded by a group of investors--Giovanni Agnelli among them--in 1899. The current Fiat logo has the letters F-I-A-T written with a silver line between each of them. The lines were added by the company's design chief when one day passing under the factory, he noticed the sky at the backdrop of the huge FIAT letters on the top of the building. The lines added are actually the spaces that he saw in the name over the building and decided to keep it.

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Ford Logo - Design and History

Ford Logo

The Ford oval trademark is one of the best-known corporate symbols in the world and has been in regular use for more than 50 years. The script trademark dates back to the very beginning of the company when Henry Ford's engineering assistant developed a stylised version of the words "Ford Motor Company".

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This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.