Jacksonville Jaguars Logo - Design and History

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The Jacksonville Jaguars are a professional American football team located in Jacksonville, Florida. They are currently members of the South Division of the American Football Conference (AFC) in the National Football League (NFL). The Jaguars, along with the Carolina Panthers, joined the NFL as an expansion team in 1995.

The Jaguars name was selected through a fan contest. Finalists for the name included the Sharks, Stingrays and even Panthers, but Jaguars was ultimately selected on December 6, 1991. The Jaguars logo featured a snarling jaguar head with a teal tongue, which Weaver said was his wife's touch. He also claimed that the teal tongue came from "feeding Panthers to our Jaguars" — an obvious jab at their expansion brethren.

Facts about the Jaguars Logo

During the Jaguars' first ever preseason game teal-colored candies were handed out to all the fans who attended, turning their tongues a teal color just like on the logo.
The jersey and helmet design, with a gold leaping jaguar, created controversy. Ford Motor Company, parent of the automaker Jaguar, believed that the Jaguars' logo bore too much resemblance to the automaker's logo. Though no lawsuit was brought to trial, an amicable agreement was ultimately reached where Jaguar would be named the official car of the Jaguars, and the Jaguars would redesign their uniforms.