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Audi Logo - Design and History

Audi Logo - Design and History 

The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders.  The company itself is more than a century old.

The new logo, released in September 2009 changes the font and also improves on the 3-dimensional aspect of the rings.

Historical Audi Logos

The logo shown on the left was the logo in place before 2009. The 4 rings are almost identical to the current logo, apparently its hard for the casual eye to notice. The Audi font is different.

The four rings in the logo have nothing to do with the Olympic rings.

The Audi logo is a registered trademark of the Audi Corporation. Use of the logo here does not imply endorsement of the organization by this site.

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