McDonalds Logo - Design and History
 | McDonald's Corporation is the world's largest chain of fast-food restaurants . Although McDonald's did not invent the hamburger or fast food, its name has become nearly synonymous with both. The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968. |
MindTree Logo - Design and History
 |
MindTree Consulting is a IT services company from Bangalore. MindTree's logo is a very eye-catching logo due its use of vibrant colors Red, Yellow and Blue. MindTree's visual identity demonstrates the organization's DNA - Imagination, Action and Joy. The upward blue stroke signifies limitless Imagination. The red background symbolises Action, while the yellow dots are the bubbles of Joy. Our identity was designed by Chetan, a student of the Spastics Society of Karnataka. Chetan has learned not to let cerebral palsy hold back his brilliant, creative mind. |
Indian Joint Ventures
10. A chain of "Bhaskar-RaoBins" ice cream stores all over the country, in collaboration with Baskin Robins.
9. Kraft will make "PARAMESAN CHEESE" at Madras, in collaboration with Parameswaran & Co.
8. Kentucky Fried Chicken will open its chain of Indian version, to be named, "KARNATAKI FLY-ED CHICKEN" and will be headquartered at Bangalore.
7. Pizza Hut will open a chain, in the back alleys of all cities, its version, to be named:"PICHHE HUT". Headquarters: Kanpur. PICHHE = means back-alleys for the uneducated
6. McDonalds will open its fast food restaurants to be named: "McDosalu". Hqs. Hyderabad. Main menu: Idli and Dosa.
5. Mr. Submarine will name its restaurants as "Mr. SUBRAMANI", to be headquartered at Madras.
4. Red Carpets coloured with biodegradable (hence environmentally friendly) red PAAN. Juice extracts will enjoy duty-free status in US.
3. Dallas Cowboys will own a new franchise: Dilli's COW-BHAIS, to teach Indians how to play Football.... with hands.
2. Duty-free import of Ambassador cars into USA, as long as they are not used outside of Demolition Derby.
1. Internal Revenue Service will provide technology transfer of its Tax System software to Indian Income Tax Dept and to be named: "UNCLE SHYAM".
Bacon Alarm Clock
 | Here is a stupid invention. The Wake n' Bacon is a prototype for an alarm clock that wakes people up to the smell of cooking bacon. Every night before you go to bed, you need to set up the wake up time and also put a piece of bacon in the "clock". Is this how tough our lives have become that we need stupid things like this to wake us up. |
| I am quite happy with my 5 dollar radio alarm clock that wakes me up to some nice music. If you snooze, you probably will start a fire with this thing. I am sure this will be a big hit in this country. |
Driving in India - Another Look
Ah, driving in India. Or at least riding in the back of taxis and tuk-tuks. Once you get over the initial fear of the death, it's really quite amazing. To be certain, it is an art form and talent possessed by a billion people. To be even more certain, they make Miami drivers look good. To be even more certain yet, it's better than any roller coaster ride in the States.If you were coming from the States, and felt the utterly insane urge to take up the extreme sport of driving, you must first take every rule of the road you ever learned and throw it out the window. Your driver's license means nothing.
THE BASICS
India driving is essentially demolition derby with only maybe three percent of the demolition. Start off with the fact that the steering wheel is on the right and you drive on the left. For us, this is no longer an issue as we have had that in every country for the past seven months. Fortunately for you, the new driver, having to drive on the left here is really only a guideline, not the rule. If traffic is getting too sticky, or the right run you want to make is only a few hundred yards up the road, no problem! Just pull into oncoming traffic and do whatever you want. Do not worry, most of the time everyone will swerve at the last second.
Nike Logo - Design and History
 Swoosh - Nike Corporate Logo |
There must be very few people who do not recognize the Nike Swoosh logo. With a big arsenal of superstars such as Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, Venus and Serena Williams. This list is pretty long. The company takes its name from the Greek goddess of victory, Nike. |
The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS).
BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour.
In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.)